MIT 2025 brought together more than 130 colleagues from various Nelt sectors in the Serbian market and from our factory.
Through engagement and joint fieldwork aimed at increasing product visibility, 50 teams were formed, visiting 30 cities across Serbia over the course of two weeks.
With the help of experienced sales colleagues who took on the role of team leaders, 460 outlets were merchandised, 400 inserters and 380 “parasites” were installed – all accompanied by plenty of good energy, smiles, and shared learning.
Nutrino Lab Energy Boost is the creator of an entirely new category on the market, bringing with it a natural source of energy. This activation was an opportunity to bring that message directly to the market – together.
“This activation is an excellent example of how teamwork, clearly defined goals, and mutual support can contribute to the successful launch of a new product. An innovative approach, the dedication of all teams, and great cooperation between different sectors once again confirmed the strength of collective action. I would like to thank all my colleagues for the professionalism, enthusiasm, and team spirit they brought to this project,” said Zorica Arizanović, Portfolio Manager.
The MIT 2025 activation demonstrated just how successful our team synergy can be.
Thank you to all colleagues who participated in this activation! Fantastic results were achieved, once again proving that great teams make a big difference.
